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ECOMMERCE

What Platform Works Best for Building an eCommerce Site?

As with all standard businesses, there is no one-size-fits-all solution to the question of functioning.

There are different ways for each individual business to construct its own path that works best for their services and goods. When it comes to creating an online store or shop for your eCommerce goals, you can’t just pick the platform that the most people have used or the one with the best reviews. You have to make sure that the platform you’re using as an eCommerce website builder is capable of meeting your specific needs and orienting to your website vision. It would be counterproductive to merely select a run-of-the-mill eCommerce platform only to realize too late that you’re paying too much for services that you don’t even need, or to pick a highly rated eCommerce platform and become shocked when you can’t actual utilize any of the functions because your website design skills are not advanced enough. So, how can you decide which platform works best for building your eCommerce site?

What Do You Want to Accomplish?

With your eCommerce site, there are certain things that you know for sure you will need to do. Whether it’s creating a page that specifically relates to your startup story or crafting a uniquely interactive base, you need to know what types of tools, settings, and features you’ll need to look for in each platform. When you take into account things like the rising percentage of consumers making purchases through their mobile devices and how to generate a great SEO ranking, you’ll begin to construct the right outline for accomplishing your goals. Consumers have needs and perspectives that are just as important as yours, if not more so. Because they are the ones that enable your website to be successful and functional in the first place, their opinions and standards are crucial, and you have to incorporate them into the overall goals of the website itself. Your website cannot run slowly, and you have to offer as many shipping options as possible. Everything needs to function perfectly and be rather comprehensive. Without meeting those basic needs, your entire website could fall apart before it has even begun.

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What Are Your Personal Needs?

At the end of the day, building an eCommerce site is useless if you don’t have the gumption and capability to succeed. You have to have a plan for your business and a projection for the future. Your experience and talent are incredibly important to consider—would it be better for you to choose a simplified platform that is easier to use, or do you possess the skills required to operate a more complicated mechanism? Are you going to attempt to offer more and more as time goes on, or do you think that your initial concept is as big as its going to get? Do you want to be able to customize your CSS and HTML, or would you prefer prearranged templates? These are the types of questions you must ask yourself when you’re searching for the right type of platform for your business. Without the answers to these questions, you will easily make mistakes that could ultimately cost you your entire business.

What Are Your Options?

The biggest names in eCommerce website building at this point in time are Shopify, Squarespace, Volusion, BigCommerce, WooCommerce, and Magento, which all have varying prices and features. Shopify is only $9 per month with mobile optimization, but the price increases with added features. Squarespace is actually $26 per month but it lacks the price jump of Shopify and it has the benefit of being incredibly user-friendly. Once you have discerned your own preferences and needs, you can easily decide which option is best for you.

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By | May 22nd, 2017|Categories: Articles|0 Comments
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